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About me

Building distinctive brands through strategy, storytelling, and design.

In theaters, cafés, airports
— I see design everywhere
Creative pause :))
Directing visuals.
Designing stories.
Where concepts turn into pixels

Approach

Research & Senses

Every project starts with listening and observation — seeing how people feel, not just how brands look.

Concept & Direction

Turning research into narrative — visual stories that express strategy through form, color, and rhythm.

Execution & Refinement

From pixels to print — crafting systems that stay consistent yet alive across every format.

A woman sitting on top of an inflatable mattress.
01

I create with intuition

Every project starts with a quiet observation — of color, form, and rhythm.I design by intuition, building concepts that feel natural and alive, not overpolished.

A shopping bag sitting on top of a green field.
02

I design experiences, not visuals

My work goes beyond how things look — I focus on how they feel.A brand for me is a living system where every line, typeface, and texture tells a story.

A group of suitcases that are all different colors.
03

I build meaning that lasts

Design is my language — a way to translate identity into form.I create visual stories that stay relevant, subtle, and emotionally clear.