Spark Fizz
Brand identity from research to reality — packaging, strategy, and digital presence unified by one emotion: joy
Designing flavor through color and rhythm
Challenge
Translating youth energy into a visual language of flavor and motion
The task was to create a vibrant and tech-forward identity for a new beverage brand aimed at a young, expressive audience.The key challenge was to make the brand’s DNA instantly recognizable through packaging — a design that doesn’t just look bold, but feels alive.From logo dynamics to print patterns and social media presence, the system was built to reflect Spark Fizz’s energetic, playful character across every touchpoint.
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Results
A vibrant system that bridges digital energy and brand emotion
The new Spark Fizz identity merges energy and clarity — translating motion, rhythm, and color into a cohesive visual code across packaging and digital media.
